Best time to post
There's no universal magic hour — but a few general patterns, and one real way to find yours.
General patterns worth starting from
No single hour works for every account — your audience's habits depend on who they are and where they are. That said, a few broad patterns hold for most Nepal-based audiences:
- Lunch break (roughly 12–2 PM) — a common scroll window during the workday.
- Evenings after work (roughly 6–9 PM) — when most engagement happens, once people are off work and on their phones.
- Weekends often see more relaxed, longer browsing sessions than weekday mornings.
Treat these as a starting point, not a rule — a B2B audience checking LinkedIn on a commute behaves differently from a retail audience browsing Instagram at night.
What actually beats a generic schedule
The honest answer is that your own audience's activity is the only data that matters for your account. Loomisly's Analyze tab shows reach and engagement per post you've actually published — so instead of guessing from a generic list, you can see which of your own posting times actually performed, and repeat what worked.
A simple way to find it
- Post at a few different times over 2–3 weeks instead of always the same hour.
- Check Analyze afterward and compare engagement across those times.
- Once a pattern shows up, queue future posts around it on the content calendar.